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Fear Not Customer Experience Ethnography

October 20th, 2008 · No Comments

Ethnography is cool; don’t be afraid of ethnography just because it sounds scary. At its base, it lines up well with what a lot of seasoned professionals know: you learn the best lessons fastest by going straight to the source. Typically this source has been customers, and largely been marketing and product dev [...]

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Tags: Uncategorized · corporate culture change · customers are talking · effective online customer tools
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