The CX Blog

The ASP report on Ten Best Web Support sites of 2009 is due to ship in August; you can order yours now–HERE. The report will give in depth information on what the judges found that worked, didn’t work, and what the companies might do in the future for even better returns. The 2009 [...]

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Customer Service as Spiritual Practice?

Hmmm–I have to admit, this post on The Customer is Always Right made me a tad nervous. As Maria Palma, the author, notes, the issue may make lots of people nervous as spirituality is so often conflated with religion and such. But she’s quick to note: she’s talking about connections between humans, about helping, and adding value to someone’s day.

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That’s what I’m talking about: a living, breathing knowledge network. That’s how Chris Carfi describes the use of SN for customer experience and support in his exec briefing on Social Networking.

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Ethnography is cool; don’t be afraid of ethnography just because it sounds scary. At its base, it lines up well with what a lot of seasoned professionals know: you learn the best lessons fastest by going straight to the source. Typically this source has been customers, and largely been marketing and product dev [...]

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