Drew McLellan has a good post by Jason Falls today, sub blogger in Drew’s stead. The post is a step-by-baby-step how-to guide for how companies can begin listening to their customers…online, where customers are talking and sharing all kinda information about…YOU.
A smattering of good ideas re Listening to Your Customers
December 1st, 2008 · 4 Comments
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The big question: social media adoption
October 27th, 2008 · No Comments
Jeremiah Owyang highlighted a recent study by his colleague Josh Bernoff of Groundswell fame at Forrester about the rise in social media adoption from 2007 to 2008.
My question is: how can we use this information to create better online customer experience, customer support, customer sat and feedback loops…and what new tools do we need to be thinking about in order to harvest this stuff better?
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