Most customers, if they care at all about the product or service they’ve purchased from you, have at least one good idea to share with you about how things could be better.
Entries Tagged as 'voice of customer'
Call to action: Can companies listen better
October 9th, 2007 · No Comments
Tags: Apple customer support · community of users · corporate blogs · customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer
Choosing between Customer Heaven and Hell
September 27th, 2007 · No Comments
I have to amend the post below with late breaking news. Washington Energy Services sent a guy, Mark, out today to view the damage to our deck, inspect the installation and generally get an idea of how the whole project went. He gave me some tips on the heat duct covers we have, checked things [...]
Tags: customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer
Customer Experience Magic (and plenty of user testing)
September 17th, 2007 · No Comments
Mulling the news today re a Harris poll and the problems with online shopping, specifically:
Forty-two percent of consumers who experienced problems during an online transaction switched to a competitor or completely abandoned their effort….
Another 52 percent who have experienced bad service from a contact center after they had a problem online have completely [...]
Tags: Apple customer support · Information Architecture · effective online customer tools · iPhone · listen to your customers · the voice of the company · voice of customer
Customer focus: you know when it’s the real thing
August 16th, 2007 · No Comments
A while back (thanks for the tip, Bri), Ask the Wizard posted an article about his recent experience flying with an airline that-oddly enough–was delayed, and a hotel that was excellent. The airline touts its customer focus at every opportunity–in advertisements, on its website, on the tickets themselves. The hotel, conversely, makes no mention [...]
Tags: corporate culture change · frontline · listen to your agents · listen to your customers · the voice of the company · voice of customer
Customer focused websites
August 13th, 2007 · No Comments
According to a recent Forrester study, 79% of all companies with a website channel fail to make their page text legible–either because of font size or type, background color, competing graphics or what have you. That failure leads to a significantly higher customer abandon rate.
Another common problem with websites is security. The highest [...]
Tags: Information Architecture · community of users · content management · evolution of knowledge · the voice of the company · voice of customer
Silent Revolution on ChangeThis.com
July 11th, 2007 · No Comments
If you’ve not been following Change This, then they’ve got a treat in store for you. Change This is an irregularly and irreverently published collection of essays from experts and regular people on a variety of topics, lots of them including service and customer experience issues. It’s been around for several years and has a [...]
Tags: Change This · commmunity of practice · community of users · content management · corporate culture change · evolution of knowledge · frontline · frontline knowledge workers · how knowledge evolves · intranet 2.0 · knowledge management · voice of customer · web 2.0
Enlightened Search
July 6th, 2007 · No Comments
We are dynamic iterative contextual searchers. No matter how you slice it, that’s what we humans are. It’s how we shop, it’s how we surf, it’s how most of us organize our lives.
We look for what we think we want, only to find our original ideas about what we want changing as we find more [...]
Tags: agent blogs · commmunity of practice · community of users · content management · customers are talking · effective online customer tools · evolution of knowledge · frontline knowledge workers · how knowledge evolves · intranet 2.0 · knowledge management · voice of customer
A Perfect Mess: let your customers in
July 2nd, 2007 · No Comments
Here’s a great read: A Perfect Mess by Eric Abrahamson and David Freedman. In it you’ll find plenty of reasons for letting that pile on your desk self-organize, those books and CDs find their own way, and that kitchen table with all the papers, mail, and stuff–just let it be.
Lest any neatniks out there [...]
Tags: commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · customer blogs · listen to your agents · listen to your customers · voice of customer · web 2.0
Is Nokia listening?
June 21st, 2007 · No Comments
Here’s a blog with intelligent, useful feedback on a recently purchased Nokia N75–I wonder if Nokia is listening. The post received two comments back with agreement on the difficult UI and knowledge base information.
Nokia should be harvesting and using this information:
for the short term, online FAQs, trouble-shooting, agent assists
for the long term, future product launches, [...]
Tags: Information Architecture · community of users · content management · customer blogs · customers are talking · frontline · frontline knowledge workers · knowledge management · listen to your customers · voice of customer
Group Health Coop and its online KB and self-serve tools
June 4th, 2007 · No Comments
I’m not much of a fan of the medical industry, but I am a fan of the smart things they’ve got going at Group Health Coop in Seattle–and I’m not the only one, it seems.
Setting up my annual physical a couple of weekends ago, I used Group Health Coop’s online appt schedule. I was [...]
Tags: Group Health Cooperative · Online Health Self-Service · community of users · content management · effective online customer tools · knowledge management · voice of customer
