Ever since Web 2.0 took hold following the dot.com bubble burst, followed by Enterprise 2.0 when it was coined by Harvard prof McAfee, seems like every industry is learning to fold the 2.0 promise into its thinking. While the 2.0 moniker might be tiresome, the trend is good. It means companies and sectors [...]
Entries Tagged as 'listen to your customers'
A Bevvy of 2.0’s
November 20th, 2007 · No Comments
Tags: agent blogs · commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · knowledge sharing facilitation · listen to your agents · listen to your customers · mashup · semantic web · the voice of the company · web 2.0 · web 3.0
How libraries leverage the best of knowledge sharing and community building tools
November 6th, 2007 · No Comments
Library Journal has an interesting review of social knowledge sharing tools in a recent article entitled 2.0 for Readers. The article focuses on the “RA,” or Reader’s Advisory services which include reader and library staff notes, reviews and overviews of books in the stacks, making the information librarian that much more prepared to help patrons [...]
Tags: commmunity of practice · community of users · content management · effective online customer tools · evolution of knowledge · how knowledge evolves · listen to your customers · web 2.0
Corporate Blogging: here to stay
October 26th, 2007 · 1 Comment
With the proliferation of web based applications to enable contextual networking, it’s easy to think blogging is a thing of the past already…and really, it hasn’t been around that long. It’s even easier to think of blogging as so-15-minutes-ago when it’s being picked up so broadly inside of corporations and outside, not to mention the [...]
Tags: company blogs · corporate blogs · listen to your customers · the voice of the company
Call to action: Can companies listen better
October 9th, 2007 · No Comments
Most customers, if they care at all about the product or service they’ve purchased from you, have at least one good idea to share with you about how things could be better.
Tags: Apple customer support · community of users · corporate blogs · customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer
Choosing between Customer Heaven and Hell
September 27th, 2007 · No Comments
I have to amend the post below with late breaking news. Washington Energy Services sent a guy, Mark, out today to view the damage to our deck, inspect the installation and generally get an idea of how the whole project went. He gave me some tips on the heat duct covers we have, checked things [...]
Tags: customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer
Customer Experience Magic (and plenty of user testing)
September 17th, 2007 · No Comments
Mulling the news today re a Harris poll and the problems with online shopping, specifically:
Forty-two percent of consumers who experienced problems during an online transaction switched to a competitor or completely abandoned their effort….
Another 52 percent who have experienced bad service from a contact center after they had a problem online have completely [...]
Tags: Apple customer support · Information Architecture · effective online customer tools · iPhone · listen to your customers · the voice of the company · voice of customer
Customer focus: you know when it’s the real thing
August 16th, 2007 · No Comments
A while back (thanks for the tip, Bri), Ask the Wizard posted an article about his recent experience flying with an airline that-oddly enough–was delayed, and a hotel that was excellent. The airline touts its customer focus at every opportunity–in advertisements, on its website, on the tickets themselves. The hotel, conversely, makes no mention [...]
Tags: corporate culture change · frontline · listen to your agents · listen to your customers · the voice of the company · voice of customer
A Perfect Mess: let your customers in
July 2nd, 2007 · No Comments
Here’s a great read: A Perfect Mess by Eric Abrahamson and David Freedman. In it you’ll find plenty of reasons for letting that pile on your desk self-organize, those books and CDs find their own way, and that kitchen table with all the papers, mail, and stuff–just let it be.
Lest any neatniks out there [...]
Tags: commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · customer blogs · listen to your agents · listen to your customers · voice of customer · web 2.0
Managers who “get it”
July 2nd, 2007 · No Comments
Gapingvoid answers questions posed by Shel Israel in his blog. Lots of what he says makes sense but the following popped out at me because it so mirrors my own work with companies who are trying to get their collective head around the issue:
Mid-Management is in the unfortunate situation of wanting to “get it”, [...]
Tags: agent blogs · commmunity of practice · community of users · corporate blogs · corporate culture change · evolution of knowledge · frontline · frontline knowledge workers · intranet 2.0 · listen to your agents · listen to your customers · web 2.0
Is Nokia listening?
June 21st, 2007 · No Comments
Here’s a blog with intelligent, useful feedback on a recently purchased Nokia N75–I wonder if Nokia is listening. The post received two comments back with agreement on the difficult UI and knowledge base information.
Nokia should be harvesting and using this information:
for the short term, online FAQs, trouble-shooting, agent assists
for the long term, future product launches, [...]
Tags: Information Architecture · community of users · content management · customer blogs · customers are talking · frontline · frontline knowledge workers · knowledge management · listen to your customers · voice of customer
