An overview of Larry Sanger’s talk at Outsell’s Go! conference has been around a few months, but I just ran across it on the Digital Universe site in the Blog link. In this discussion, he cogently identifies what in the biz focused web 2.0 universe goes where…ie, what to do with blogs vs. forums, etc. [...]
Entries Tagged as 'customer blogs'
When and where to use which Web 2.0 application
January 1st, 2008 · No Comments
Tags: commmunity of practice · community of users · customer blogs · enterprise 2.0 · web 2.0
Call to action: Can companies listen better
October 9th, 2007 · No Comments
Most customers, if they care at all about the product or service they’ve purchased from you, have at least one good idea to share with you about how things could be better.
Tags: Apple customer support · community of users · corporate blogs · customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer
Choosing between Customer Heaven and Hell
September 27th, 2007 · No Comments
I have to amend the post below with late breaking news. Washington Energy Services sent a guy, Mark, out today to view the damage to our deck, inspect the installation and generally get an idea of how the whole project went. He gave me some tips on the heat duct covers we have, checked things [...]
Tags: customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer
3 x 3: Company blogs that hit the spot
August 20th, 2007 · 2 Comments
There are three things a company blog has to nail in order to be successful.
One: have a real, live personality. Without the sense that there is a flesh and blood human behind the words, one who could read and enter the proof-of-humanity code on the Digg site, the blog becomes nothing more than another [...]
Tags: Uncategorized · company blogs · corporate blogs · customer blogs
A Perfect Mess: let your customers in
July 2nd, 2007 · No Comments
Here’s a great read: A Perfect Mess by Eric Abrahamson and David Freedman. In it you’ll find plenty of reasons for letting that pile on your desk self-organize, those books and CDs find their own way, and that kitchen table with all the papers, mail, and stuff–just let it be.
Lest any neatniks out there [...]
Tags: commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · customer blogs · listen to your agents · listen to your customers · voice of customer · web 2.0
Which companies are using blogs and wikis?
June 29th, 2007 · No Comments
I’ve come across two interesting wikis in the last week that compile the number of high profile companies that are using wikis and blog.
The first was started by Ross Mayfield at SocialText and appears to have a launch date of Oct 06, and is still, apparently, being edited/updated. Find it here.
The other is more specifically [...]
Tags: CEO blogs · company blogs · corporate blogs · customer blogs · the voice of the company · web 2.0 · wiki
Is Nokia listening?
June 21st, 2007 · No Comments
Here’s a blog with intelligent, useful feedback on a recently purchased Nokia N75–I wonder if Nokia is listening. The post received two comments back with agreement on the difficult UI and knowledge base information.
Nokia should be harvesting and using this information:
for the short term, online FAQs, trouble-shooting, agent assists
for the long term, future product launches, [...]
Tags: Information Architecture · community of users · content management · customer blogs · customers are talking · frontline · frontline knowledge workers · knowledge management · listen to your customers · voice of customer
Anarchy!
June 1st, 2007 · 1 Comment
Here’s a fantastic post by Hog Blog about consumer anarchy–she’s focused mainly on how consumers have taken companies by storm via the internet and are in control of the brand now, which makes life a whole lot more interesting. The buzz is not created by the company anymore, it’s created by the consumer online, [...]
Tags: community of users · customer blogs · customers are talking · frontline · frontline knowledge workers · how knowledge evolves · listen to your customers · voice of customer
Southwest’s blog, voice of the customer and wikis
June 1st, 2007 · No Comments
Listen to your customers, listen to your agents. Here’s an interview with Brian Lusk of Southwest airlines–Brian authors Southwest’s blog and it’s a pretty fun site, too.
In BuzzBin’s interview, Brian told how Southwest was considering abandoning its signature open seating model and he discussed the idea on his blog; over the course of the next [...]
Tags: customer blogs · voice of customer · wiki
Connecting with the customer…naturally
June 1st, 2007 · No Comments
ProPr has a good post this morning regarding a question he received from a grad student: how important is social media to corporations? His answer: let’s keep media out of the blogging question. Media is the realm of PR and blogging is the realm of interested individuals, ie, those who take on a topic out [...]
Tags: customer blogs · frontline · frontline knowledge workers · voice of customer
