The CX Blog

Recently Interactive Insights Group blogged about selling social media to skeptics, luddites, etc–great post, check it out.

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Many of us jumped into blogging, facebook, and other apps some time ago and joined up with friends–it was a social thing. Slowly, the use of these apps started to include professional acquaintances and connections as well. It was easy in the moment to just connect up through your most used channels–your blog(s), your facebook account, what have you. Twitter came along and the same thing happened–started out social and took on more professional connections as you went along.

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Jay Deragon of Pitch Engine blog writes a good article questioning the discussion around ROI for social media, the underlying question seeming to be: those who seek ROI above all else probably don’t get it. Reason: how can you reasonably measure human interaction?

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As a yoga aficionada, I was interested in a recent post at the Graco company blog site that talked about starting a yoga class. What struck me about this post was how focused it was on the human side of the company–not pushing products, but rather “walking-the-walk,” or in other words being what they advertise….

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On a conceptual level–and far from the fray of implementing such things–it appears the C-level in organizations “get it” when it comes to social networking and the web 2.0 revolution. In fact a full 85% get it–that’s pretty impressive.

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Way back in the early days of Amazon, our big concern was how to create a real connection with customers even though we were a pure-play (does anyone even think like this anymore? I don’t think so–pure-play now refers to online gaming cos

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Ethnography is cool; don’t be afraid of ethnography just because it sounds scary. At its base, it lines up well with what a lot of seasoned professionals know: you learn the best lessons fastest by going straight to the source. Typically this source has been customers, and largely been marketing and product dev [...]

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I’ve recently signed on as a full time employee of a small start-up, ending a 6 year consulting practice. There were many aspects of the company and product that were compelling for me, but also intriguing was the idea of being part of a remote workforce.
The company has team members in New York, Seattle, [...]

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Ever since Web 2.0 took hold following the dot.com bubble burst, followed by Enterprise 2.0 when it was coined by Harvard prof McAfee, seems like every industry is learning to fold the 2.0 promise into its thinking. While the 2.0 moniker might be tiresome, the trend is good. It means companies and sectors [...]

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Good article by Bill Roberts in CIO two weeks back, and the first line says it all:
New tools can help, but collaboration is still about culture.
Roberts looks at a number of companies that are trying to introduce more collaborative tools such as wikis and blogs, who’s finding the process a success and who’s not and [...]

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