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Entries Tagged as 'corporate blogs'

A Bevvy of 2.0’s

November 20th, 2007 · No Comments

Ever since Web 2.0 took hold following the dot.com bubble burst, followed by Enterprise 2.0 when it was coined by Harvard prof McAfee, seems like every industry is learning to fold the 2.0 promise into its thinking. While the 2.0 moniker might be tiresome, the trend is good. It means companies and sectors [...]

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Tags: agent blogs · commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · knowledge sharing facilitation · listen to your agents · listen to your customers · mashup · semantic web · the voice of the company · web 2.0 · web 3.0

When blogging is risky…and when it isn’t.

November 12th, 2007 · No Comments

There’s a news story out recently about Whole Food’s CEO John Mackey’s online blogging and board commentary that crossed a line, causing Whole Foods to initiate a rule around blogging.  To whit: refrain from posting items that would be injurious to the company or that would reveal competitive information.  I think Microsoft already has that [...]

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Tags: company blogs · corporate blogs · the voice of the company

Corporate Blogging: here to stay

October 26th, 2007 · 1 Comment

With the proliferation of web based applications to enable contextual networking, it’s easy to think blogging is a thing of the past already…and really, it hasn’t been around that long.  It’s even easier to think of blogging as so-15-minutes-ago when it’s being picked up so broadly inside of corporations and outside, not to mention the [...]

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Tags: company blogs · corporate blogs · listen to your customers · the voice of the company

Call to action: Can companies listen better

October 9th, 2007 · No Comments

Most customers, if they care at all about the product or service they’ve purchased from you, have at least one good idea to share with you about how things could be better.

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Tags: Apple customer support · community of users · corporate blogs · customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer

Consulting and Enterprise 2.0

September 3rd, 2007 · 2 Comments

There’s a bit of talk right now about a new study from KPMG about Enterprise 2.0–the title pretty much tells it all: Fad or Future.  I agree with Wirearchy that most of the report seems amazingly shallow, and I’ll go one step further: dated.  They’re still pointing to Dresdner Kleinwort, German banking company, as the [...]

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Tags: corporate blogs · corporate culture change · enterprise 2.0 · how knowledge evolves · intranet 2.0 · web 2.0

3 x 3: Company blogs that hit the spot

August 20th, 2007 · 2 Comments

There are three things a company blog has to nail in order to be successful.
One: have a real, live personality. Without the sense that there is a flesh and blood human behind the words, one who could read and enter the proof-of-humanity code on the Digg site, the blog becomes nothing more than another [...]

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Tags: Uncategorized · company blogs · corporate blogs · customer blogs

The Architecture of Participation

August 9th, 2007 · No Comments

I wanted to point out a post by Renee Fox on Awareness’s site–it is so spot-on as to become a golden rule.  Renee, can I use the tag line, “The architecture of participation is baked into the architecture of the software” in my sig block?
It’s a mistake to think Web 2.0 is all [...]

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Tags: commmunity of practice · community of users · company blogs · corporate blogs · evolution of knowledge · how knowledge evolves · intranet 2.0

The business of blogging

July 23rd, 2007 · No Comments

Nkilkenny has some good thoughts about business blogging, and blogging in general on her latest post.  Solid stuff about voice of the contributor, the all-important genuine-ness of the contributor.  But there’s one idea I have to question: keep your comments about internal issues internal, ie, don’t air your dirty laundry publicly.
Sort of.  I mean, I [...]

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Tags: commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · listen to your agents · the voice of the company · web 2.0

A Perfect Mess: let your customers in

July 2nd, 2007 · No Comments

Here’s a great read: A Perfect Mess by Eric Abrahamson and David Freedman. In it you’ll find plenty of reasons for letting that pile on your desk self-organize, those books and CDs find their own way, and that kitchen table with all the papers, mail, and stuff–just let it be.
Lest any neatniks out there [...]

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Tags: commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · customer blogs · listen to your agents · listen to your customers · voice of customer · web 2.0

Managers who “get it”

July 2nd, 2007 · No Comments

Gapingvoid answers questions posed by Shel Israel in his blog. Lots of what he says makes sense but the following popped out at me because it so mirrors my own work with companies who are trying to get their collective head around the issue:
Mid-Management is in the unfortunate situation of wanting to “get it”, [...]

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Tags: agent blogs · commmunity of practice · community of users · corporate blogs · corporate culture change · evolution of knowledge · frontline · frontline knowledge workers · intranet 2.0 · listen to your agents · listen to your customers · web 2.0