The CX Blog

The title of a recent post caught my eye as I was perusing the aisles of blogs on Alltop.com. The Mummy, the Tart, and the Mystery Station was the name, and it was a post on the Wells Fargo blog. Ruh?

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As a yoga aficionada, I was interested in a recent post at the Graco company blog site that talked about starting a yoga class. What struck me about this post was how focused it was on the human side of the company–not pushing products, but rather “walking-the-walk,” or in other words being what they advertise….

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Ever since Web 2.0 took hold following the dot.com bubble burst, followed by Enterprise 2.0 when it was coined by Harvard prof McAfee, seems like every industry is learning to fold the 2.0 promise into its thinking. While the 2.0 moniker might be tiresome, the trend is good. It means companies and sectors [...]

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There’s a news story out recently about Whole Food’s CEO John Mackey’s online blogging and board commentary that crossed a line, causing Whole Foods to initiate a rule around blogging.  To whit: refrain from posting items that would be injurious to the company or that would reveal competitive information.  I think Microsoft already has that [...]

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With the proliferation of web based applications to enable contextual networking, it’s easy to think blogging is a thing of the past already…and really, it hasn’t been around that long.  It’s even easier to think of blogging as so-15-minutes-ago when it’s being picked up so broadly inside of corporations and outside, not to mention the [...]

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Most customers, if they care at all about the product or service they’ve purchased from you, have at least one good idea to share with you about how things could be better.

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There’s a bit of talk right now about a new study from KPMG about Enterprise 2.0–the title pretty much tells it all: Fad or Future.  I agree with Wirearchy that most of the report seems amazingly shallow, and I’ll go one step further: dated.  They’re still pointing to Dresdner Kleinwort, German banking company, as the [...]

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There are three things a company blog has to nail in order to be successful.
One: have a real, live personality. Without the sense that there is a flesh and blood human behind the words, one who could read and enter the proof-of-humanity code on the Digg site, the blog becomes nothing more than another [...]

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I wanted to point out a post by Renee Fox on Awareness’s site–it is so spot-on as to become a golden rule.  Renee, can I use the tag line, “The architecture of participation is baked into the architecture of the software” in my sig block?
It’s a mistake to think Web 2.0 is all [...]

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Nkilkenny has some good thoughts about business blogging, and blogging in general on her latest post.  Solid stuff about voice of the contributor, the all-important genuine-ness of the contributor.  But there’s one idea I have to question: keep your comments about internal issues internal, ie, don’t air your dirty laundry publicly.
Sort of.  I mean, I [...]

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