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Entries Tagged as 'company blogs'

A Bevvy of 2.0’s

November 20th, 2007 · No Comments

Ever since Web 2.0 took hold following the dot.com bubble burst, followed by Enterprise 2.0 when it was coined by Harvard prof McAfee, seems like every industry is learning to fold the 2.0 promise into its thinking. While the 2.0 moniker might be tiresome, the trend is good. It means companies and sectors [...]

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Tags: agent blogs · commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · knowledge sharing facilitation · listen to your agents · listen to your customers · mashup · semantic web · the voice of the company · web 2.0 · web 3.0

When blogging is risky…and when it isn’t.

November 12th, 2007 · No Comments

There’s a news story out recently about Whole Food’s CEO John Mackey’s online blogging and board commentary that crossed a line, causing Whole Foods to initiate a rule around blogging.  To whit: refrain from posting items that would be injurious to the company or that would reveal competitive information.  I think Microsoft already has that [...]

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Tags: company blogs · corporate blogs · the voice of the company

Corporate Blogging: here to stay

October 26th, 2007 · 1 Comment

With the proliferation of web based applications to enable contextual networking, it’s easy to think blogging is a thing of the past already…and really, it hasn’t been around that long.  It’s even easier to think of blogging as so-15-minutes-ago when it’s being picked up so broadly inside of corporations and outside, not to mention the [...]

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Tags: company blogs · corporate blogs · listen to your customers · the voice of the company

3 x 3: Company blogs that hit the spot

August 20th, 2007 · 2 Comments

There are three things a company blog has to nail in order to be successful.
One: have a real, live personality. Without the sense that there is a flesh and blood human behind the words, one who could read and enter the proof-of-humanity code on the Digg site, the blog becomes nothing more than another [...]

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Tags: Uncategorized · company blogs · corporate blogs · customer blogs

The Architecture of Participation

August 9th, 2007 · No Comments

I wanted to point out a post by Renee Fox on Awareness’s site–it is so spot-on as to become a golden rule.  Renee, can I use the tag line, “The architecture of participation is baked into the architecture of the software” in my sig block?
It’s a mistake to think Web 2.0 is all [...]

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Tags: commmunity of practice · community of users · company blogs · corporate blogs · evolution of knowledge · how knowledge evolves · intranet 2.0

Corporate Memory and social media

August 9th, 2007 · No Comments

When I first worked at Amazon a long time ago, in the high heady days of the bubble, we were all housed in one building on 1st ave near skid row in Seattle.  It was a great time to be there, even if the neighborhood was a little sketchy.  One of the best aspects of [...]

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Tags: CEO blogs · agent blogs · commmunity of practice · community of users · company blogs · corporate culture change · evolution of knowledge · how knowledge evolves · knowledge sharing facilitation

Quick note on LinkedIn new feature

July 31st, 2007 · No Comments

Just ran across the new feature on LinkedIn that allows you to ask questions of the whole LinkedIn network, potentially opening you up to a world of information and experience. Of course, you may be opening the door to possible contracts or even employment offers, but you may just be expanding your existing network [...]

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Tags: commmunity of practice · community of users · company blogs · enterprise 2.0 · knowledge sharing facilitation · web 2.0

The business of blogging

July 23rd, 2007 · No Comments

Nkilkenny has some good thoughts about business blogging, and blogging in general on her latest post.  Solid stuff about voice of the contributor, the all-important genuine-ness of the contributor.  But there’s one idea I have to question: keep your comments about internal issues internal, ie, don’t air your dirty laundry publicly.
Sort of.  I mean, I [...]

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Tags: commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · listen to your agents · the voice of the company · web 2.0

A Perfect Mess: let your customers in

July 2nd, 2007 · No Comments

Here’s a great read: A Perfect Mess by Eric Abrahamson and David Freedman. In it you’ll find plenty of reasons for letting that pile on your desk self-organize, those books and CDs find their own way, and that kitchen table with all the papers, mail, and stuff–just let it be.
Lest any neatniks out there [...]

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Tags: commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · customer blogs · listen to your agents · listen to your customers · voice of customer · web 2.0

Culture Change and Web 2.0

June 29th, 2007 · No Comments

Yesterday I posted some links on the number of companies that are adopting blogs and wikis into their workspace–it’s an impressive name and number list and the interesting thing is: it’s out of date.  So you know more than a mere 40% of Fortune 500 companies are using web 2.0 technologies.
That said, I came across [...]

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Tags: agent blogs · commmunity of practice · community of users · company blogs · corporate blogs · corporate culture change · evolution of knowledge · how knowledge evolves · intranet 2.0 · web 2.0 · wiki