The CX Blog

So who’s using Twitter?

JetBlue is, and it’s pretty fun, too! They are doing a good job of combining customer care and direct response with newsy sorts of things, tips and tricks:

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I’m reading an article from a few weeks back on American Express’ Open Blog entitled “It’s Time to Put This Myth to Rest,” by John Battelle of Searchblog. What caught my interest was the myth itself, that social media, social networking apps and marketing don’t go well together–and his welcome debunking of the idea.

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The title of a recent post caught my eye as I was perusing the aisles of blogs on Alltop.com. The Mummy, the Tart, and the Mystery Station was the name, and it was a post on the Wells Fargo blog. Ruh?

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On a conceptual level–and far from the fray of implementing such things–it appears the C-level in organizations “get it” when it comes to social networking and the web 2.0 revolution. In fact a full 85% get it–that’s pretty impressive.

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Ever since Web 2.0 took hold following the dot.com bubble burst, followed by Enterprise 2.0 when it was coined by Harvard prof McAfee, seems like every industry is learning to fold the 2.0 promise into its thinking. While the 2.0 moniker might be tiresome, the trend is good. It means companies and sectors [...]

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There’s a news story out recently about Whole Food’s CEO John Mackey’s online blogging and board commentary that crossed a line, causing Whole Foods to initiate a rule around blogging.  To whit: refrain from posting items that would be injurious to the company or that would reveal competitive information.  I think Microsoft already has that [...]

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With the proliferation of web based applications to enable contextual networking, it’s easy to think blogging is a thing of the past already…and really, it hasn’t been around that long.  It’s even easier to think of blogging as so-15-minutes-ago when it’s being picked up so broadly inside of corporations and outside, not to mention the [...]

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There are three things a company blog has to nail in order to be successful.
One: have a real, live personality. Without the sense that there is a flesh and blood human behind the words, one who could read and enter the proof-of-humanity code on the Digg site, the blog becomes nothing more than another [...]

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I wanted to point out a post by Renee Fox on Awareness’s site–it is so spot-on as to become a golden rule.  Renee, can I use the tag line, “The architecture of participation is baked into the architecture of the software” in my sig block?
It’s a mistake to think Web 2.0 is all [...]

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When I first worked at Amazon a long time ago, in the high heady days of the bubble, we were all housed in one building on 1st ave near skid row in Seattle.  It was a great time to be there, even if the neighborhood was a little sketchy.  One of the best aspects of [...]

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