Most customers, if they care at all about the product or service they’ve purchased from you, have at least one good idea to share with you about how things could be better.
Entries Tagged as 'Apple customer support'
Call to action: Can companies listen better
October 9th, 2007 · No Comments
Tags: Apple customer support · community of users · corporate blogs · customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer
Customer Experience Magic (and plenty of user testing)
September 17th, 2007 · No Comments
Mulling the news today re a Harris poll and the problems with online shopping, specifically:
Forty-two percent of consumers who experienced problems during an online transaction switched to a competitor or completely abandoned their effort….
Another 52 percent who have experienced bad service from a contact center after they had a problem online have completely [...]
Tags: Apple customer support · Information Architecture · effective online customer tools · iPhone · listen to your customers · the voice of the company · voice of customer
