The CX Blog

Rounding Out the Customer Experience

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Entries Tagged as 'Apple customer support'

Oh, Amazon. Nobody does it better. :-)

June 14th, 2010 · 2 Comments

I bought the Kindle 2 at the end of February, 2009–hot off the press for a $440. I’ve loved it. I’ve championed it to my friends. I’ve been steadfast even as the iPad sang its siren song.

Until now. After just over a year, the thing is broken. Funny lines across the screen, chunks just missing. I’ve rebooted, I’ve done everything I can. No dice. No go. No fun.

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Tags: Apple customer support

Apple “skyrockets”: ACSI customer sat gives high marks

November 19th, 2008 · No Comments

A year ago, ACSI rating of Apple had dropped by 5%. In Q2 (as Apple’s recent PC/Mac ads attest), Apple’s satisfaction rating has zoomed up to an outstanding 85%.

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Tags: Apple customer support

Call to action: Can companies listen better

October 9th, 2007 · No Comments

Most customers, if they care at all about the product or service they’ve purchased from you, have at least one good idea to share with you about how things could be better.

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Tags: Apple customer support · community of users · corporate blogs · customer blogs · customers are talking · effective online customer tools · listen to your customers · voice of customer

Customer Experience Magic (and plenty of user testing)

September 17th, 2007 · No Comments

Mulling the news today re a Harris poll and the problems with online shopping, specifically:
Forty-two percent of consumers who experienced problems during an online transaction switched to a competitor or completely abandoned their effort….
Another 52 percent who have experienced bad service from a contact center after they had a problem online have completely [...]

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Tags: Apple customer support · Information Architecture · effective online customer tools · iPhone · listen to your customers · the voice of the company · voice of customer