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93% of social media users think a company should offer plenty of…you guessed it: social media

October 23rd, 2008 · No Comments

Cone, Inc recently released a study that finds 60% of americans use social media and of that 60%, 59% interact with companies through social media channels frequently, sometimes as much as once a week.

Again, of that 60%, here are the goods:

  • Companies should use social networks to solve my problems (43%)
  • Companies should solicit feedback on their products and services (41%)
  • Companies should develop new ways for consumers to interact with their brand (37%)
  • Companies should market to consumers (25%)

You can read more about this study here.

Tags: customers are talking · knowledge sharing facilitation · listen to your customers · voice of customer · web 2.0

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