The CX Blog

An overview of Larry Sanger’s talk at Outsell’s Go! conference has been around a few months, but I just ran across it on the Digital Universe site in the Blog link.  In this discussion, he cogently identifies what in the biz focused web 2.0 universe goes where…ie, what to do with blogs vs. forums, etc.  It’s not news or anything, but just a nice, focused approach to the most common web 2.0 applications out there:

What sort of Web 2.0 projects will satisfy your customers while keeping your business alive? For publishers particularly of B2B material:

• Use wikis to organize compendia of information that is useful to a large body of people, information that they are thinking about and using on a daily basis, and which they are willing to share.
• What forums are for is the exploration of new ideas. Use forums to discuss proposals, arguments, explanations, etc.
• Use individual blogs for getting personal takes on things out there as and when you wish.
• Use collective blogs to aggregate news about similar interests.
• Rating…
• Use citizen journalism when the people might have leads and insights that journalists might not have.

B2B use of web 2.0 apps is of particular interest and applicability since the audience is more motivated to get over the learning curve than are other consumer groups.  The end user in a b2b relationship needs the tools and can’t count on a lot of external support.  And that’s what makes this usage such a compelling model for these applications.

Happy New Year, everyone!