With the proliferation of web based applications to enable contextual networking, it’s easy to think blogging is a thing of the past already…and really, it hasn’t been around that long. It’s even easier to think of blogging as so-15-minutes-ago when it’s being picked up so broadly inside of corporations and outside, not to mention the dizzying popularity of the indie blogger.
But not so fast. BlogWorks recently compared Second Life and Blogging as a means of getting your corporate message out there into cyberspace. Second Life has enjoyed, well, a second life in the last year–even though it’s been around for quite a while–as corporations pour phenomenal amounts of money and energy into creating hot spots in the virtual world. And they get a lot of attention–millions of visits. But in cyberspace, does “millions of visits” actually mean anything when the average page visit lasts from 0 to 5 seconds?
But back to the BlogWorks post. The upshot is this: it’s the content, stupid. Content is King has never been more true than right now in this age of massive online verbiage. There is simply so much stuff out there, that when real gems show up, they get a lot of attention and the long tail is indeed long.
The comparison on BlogWorks stacks up like this:
| Corporate Blog | Second Life Corporate Island | |
| Author | An executive, product evangelist or other expert | An improbably attractive avatar |
| Purpose | To evangelize, to put a human face on the corporation, to listen to customers | To evangelize, to put a sim face on the corporation, to listen to customers |
| Denizens | Passionate customers and gadflies | Gamers, stalkers, newbies, programmers, and some seriously warped individuals |
| Time | Commitment to write blog posts at least a couple of times per week, and manage the blog daily | Either leave your building abandoned, or pay someone to babysit it 24/7 |
| Cost | Let’s talk, but more than free and less than $500,000. | An island is only $1,675, but you’ll need to hire specialized graphic artists to build anything on your island: $500,000 is an estimate I’ve heard |
Nice. I think corporate blogs are not only here to stay but will just get more and more interwoven into the way we disseminate information, internally and externally.
1 response so far ↓
1 Caged Ether » Blog Archive » Corporate Blogging: here to stay // Nov 2, 2007 at 10:29 am
[...] Read more… Bookmark with: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Leave a Comment