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I wanted to point out a post by Renee Fox on Awareness’s site–it is so spot-on as to become a golden rule.  Renee, can I use the tag line, “The architecture of participation is baked into the architecture of the software” in my sig block?

It’s a mistake to think Web 2.0 is all about the technology, but it’s also a mistake to dismiss the technology. The architecture of participation is baked into the architecture of the software. Web 2.0 lets you share and incorporate multiple voices- your customers, your service reps, your employees-who quickly take the product, service, or idea in a direction that you could not alone. Often the technology will let you behave no other way.