The CX Blog

Recall KMNow’s prediction that the next new thing wll be a mashup for the various KM and CM tools an enterprise might use, a skin over everything so the end user doesn’t really ever feel the “behind-the-curtain” reality of mis-matched channels and applications–magic! It just works.

Over at Really Strategies Blog, there’s a very cogent article nudging at the same future–CMS vs Web CMS vs Print CMS. In this post, the current state of CM is reviewed: traditional print CMS, web CMS and overarching CMS apps. The future, says Lisa Bos, is just around the corner:

But over the past year we’ve seen a distinct shift among publishers towards wanting to enable workflows that can start at any point - web, print, or neutral - and end up at any of the others in a fluid and somewhat unpredictable way. The same user might write a web story one day and a print article the next - and the web story needs to get to print, and the print article to the web. And both stories need to be delivered to partner companies out of the single-source CMS. On the other hand, a publisher that primarily follows a single-source model might want to bring its print-oriented magazine and web-oriented newsletter into its centralized CMS without giving up media-specific workflows.

Also, as more and more work processes move online in this web and enterprise 2.0 era, it just makes sense that these discrete apps will combine to allow neutral content creation that can be funneled through whatever channel–or all channels–the users deem useful.