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Dear Apple: How to quash an impulse buy

February 24th, 2009 · 1 Comment

The other day, after hearing a particularly lovely piece by Sounds from the Ground on SOMA FM, (I’m a tshirt wearing, cash paying fan of Soma!) I went right over to iTunes, searched and purchased the album. I couldn’t wait to put the whole album on my shuffle, it was the perfect rhythm for running and palpably improved my mood–I already love Sounds from the Ground, so I was tickled.

Everything went well, clicked the little “You are buying etc…” window and voila! Or not….

Alas, Apple decided this was the time to do one of its seemingly endless number of User Agreement pop-ups. No prob, I’ll just click thru, agree to whatever and be on my way.

But alas…the window that greeted me upon agreeing to their interruption?

Please try your purchase again.

So how bummed was I? After putting up with Apple’s interruption which I had no choice about, they lost everything–the album, the artist, everything! And I’m supposed to be so loyal that I go in and find it again? Nope. Sorry–they ruined the magic of the impulse moment. I was in the middle of work and it was far too easy to have second thoughts about spending the dough, interrupting more of my work, and the perceived value of the album itself.

Dear Apple: please, please figure out how to be less invasive about this. Figure out how to save the purchase information on my album so we both win. Okay? Okay.

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1 response so far ↓

  • 1 Snotty McSnotterson // Mar 9, 2009 at 10:38 am

    Dear Apple: Please lower your prices to what they should be and put a flash on your crappy Iphone camera.

    I have a *real* problem with all things Apple, but still use my Itunes. This has happened to me before (when I used to pay for music) and I agree: so simple, yet SO frustrating.

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