Last year during the process of implementing the first wiki in a large computer manufacturing company in Texas, I held Motorola up as an example of a company that “gets it” regarding the way people are gathering and sharing information now in a post-google world.
IntranetBlog posts a compelling article documenting Motorola’s exponentially growing reliance and use of new media for knowledge sharing and intranet tools, including the following bullet points:
- 70,000 people using it every day
- 4,400 blogs and 4,200 wiki pages and uses
- grew organically by word of mouth and through the use of 250 “knowledge champions” strategically placed throughout the company to evangelize the new technologies.
This is exciting news and clearly proof that Motorola is the poster-child of new media usage and applications.
One last note to IntranetBlog: I worked hard to write this without one use of “Web 2.0″. It can be done.
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