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It’s not just about products: Graco Blog

November 14th, 2008 · No Comments

As a yoga aficionada, I was interested in a recent post at the Graco company blog site that talked about starting a yoga class. What struck me about this post was how focused it was on the human side of the company–not pushing products, but rather “walking-the-walk,” or in other words being what they advertise:

So much happens at Graco whether we are developing new resources for parents or being parents ourselves. Stop by often and hear directly from members of the Graco family about our passion….

Today’s post was about setting up internal yoga sessions for employees who can never find enough “me” time to get the health benefits of yoga. The author of the post, Melissa Landis, was mentioned briefly how they are utilizing streaming sessions and meditative music–such a cool way to take as good care of themselves as their products hope to take care of new parents and kids.  That’s walking-the-walk.

Tags: corporate blogs · corporate culture change · the voice of the company

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