On a conceptual level–and far from the fray of implementing such things–it appears the C-level in organizations “get it” when it comes to social networking and the web 2.0 revolution. In fact a full 85% get it–that’s pretty impressive.
According to Blog Council and reported in the EIU Media Directory, the upper reaches of organizations are jazzed about the potential of web 2.0 and social networking to help them reach customers directly, leverage the support that communities offer, get solid feedback and hear the all-important voice of the customer. This is excellent news.
Because even though the implementation of these initiatives is where the rubber meets the road, the vision, motivation and championship has to come from above.
Key findings:
- Customers are helping to develop and support products.
- Ease of acquiring and supporting customers provide the biggest financial benefits. innovation.
- Early adopters are to be found in many countries and industries.
- The C-suite is more enthusiastic than lower-level executives
- CFOs are the most skeptical about the potential of Web 2.0.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment