Razorfish recently released their 2008 report Feed on the Consumer Experience. It’s really quite alot of information, and good stuff too, with plenty of great graphics; I ended up reading it in the pdf form, though, because the browser experience wasn’t so good. I’ve been making my way through it and thought I’d share some notes:
Goal: study how advances in technologies are changing the way we engage with the internet. Study stats:
- 1006 users with broadband access
- spent $200 online last year (easy!)
- visited community site(s)
- consumed or created some form of digital media
Biggest change: mass acceptance of social media. Top sites include YouTube, Myspace, Facebook, classmates, flickr.
Biggest take-away: the role of the individual influencer continues to grow.
Bright spots for retailers: personalized recommendations & loyalty programs are key. The higher the spend, the more important these personal/social connections become.
Mobile usage is way up–26% have smart phones.
Distribution: one-stop destination sites continue to face framentation; preference for aggregators.
Mashups for mobile use will continue rapid growth as popularity of use increases.
On Jakob Nielsen:
by Tim Richards
Nielsen has been designing web pages rather than experiences. Suggest not starting with wire frames, but w experience. Discover the user’s story first, and then make a site that responds to the story. This would be a semantic site. Pages relate to each, the initial portal being the user’s goal or desire.
Everything designed in context of everything else. The end of static pages that force info on users that they don’t want.
On Micro-interactions
by Marisa Gallagher and Shiv Singh
At the heart of it is a belief that immediacy, simplicity, voyeurism, and constant communication matter more all the time.
Shorter bursts of info for the time-and-attention stretched.
Predict migration into enterprise consciousness soon, with apps to follow.
Widget-World
His question, “Is the home page dead?” says it all.
Putting users in control of content to enable access wherever, whenever.
Is this the third wave of software properties? Perfect for mobile devices. “Widgets provide the purest glimpse to the new, improved network of the future.”
Bottom up vs. Top down future
Moving from content consumers to content creators–rapidly. Mass user generated content is on the brink of meeting the Semantic Web. How will that be done? Auto-tagging, sentiment detection (problematic at this point).
Some examples that point to the future: flickr and Library of Congress created The Commons. Others, Wikipedia, Freebase, Twine, Nasa Clickwise.
Commonalities: fun, personally beneficial, social. And if it contributes to the semantic web, even better.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment