Cass Nevada started this blog when her previous blog took on a life of its own as a discussion space for urban environmental and transportation issues.
As the current buzz suggests, your brand is what your customers say it is. Marketing gets ‘em in there, but a smooth online experience and smart, innovative support that really works will keep ‘em coming back and keep ‘em building a brand that will bring others in.
Cass is an expert in deploying Internet strategies to connect people to engaging user-focused online experiences. In addition to her tenure at Amazon, where she helped to launch Amazon’s Advantage program and zShops/auction platforms, Cass Nevada has worked with Expedia, Dell, Google, Apple, egg.co.uk and others to improve their post-interaction customer experience program: web navigation analysis, online and live support strategies, social media channels, training initiatives, quality programs, content management and knowledge sharing strategies.
You can contact Cass here.
